Twitter has reached a landmark of 500 million accounts registered on the service, according to an article published by PC Advisor.
Twopcharts – a stat site for the micro-blogging service – reported that as of 11am yesterday morning (February 23) Twitter has nearly 5,000,700,000 registered users.
Originally launched in July 2006, the micro-blogging site has gone from strength to strength. Just last year it was estimated that the site had just 300 million active users; it is now been mooted that the service could hit 600 million users in just three and a half months from now.
Although there is some controversy surrounding the figure – relating to the fact that many accounts lie dormant or have never tweeted – it is fair to assume that Twitter has a massive user base – with an estimated 140 million tweets posted everyday.
Twitter are yet to comment on the story.
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Promoted Trends and Promoted Tweets yield engagement rates between 3% and 10% on average, and sometimes much higher than that. For instance, Volkswagen got 52% engagement on an April 18 Promoted Tweet for its 2012 New Beetle launch.
In this case, engagement is defined by click-throughs (which usually accounts for 80% of the total), retweets and “favorited” tweets. The buying process for Promoted Trends and Promoted Tweets and all of Twitter’s ad products follow a model similar to Google’s – marketers buy them in an auction at a cost-per-engagement rate, and then pay based on engagement.
Obviously, if you’re running a Promoted Trend or Promoted Tweet, it helps if you have some kind of news, product launch, or associated event. For instance, For instance, Coca-Cola earned high engagement during the 2010 World Cup — whenever a goal was scored, Coke would unleash a celebratory tweet.
HootSuite was launched in December 2008 by Invoke Media. It is a web and mobile dashboard that helps businesses and individuals to spread their messages, monitor their conversations and track their results. It works with all the popular networks such as Twitter, Facebook and Google + and has been a huge hit since its launch. Even the White House are using it!
We have a task today of reviewing this application to see if it is all its cracked up to be for our Twitter marketing. So lets begin…
HootSuite is quick to react to Social changes, when Google + was introduced HootSuite was one of the first Social dashboards to integrate it. Therefore HootSuite will allow you to connect to the widest range of the top Social Media networks. It has some great analytics reports that you can accurately see what is going on with your marketing.
Twitter will allow you to manage multiple Twitter profiles, quickly allowing you to swap between them on your dashboard. There are a number of columns for you to monitor @replies and @dm’s. And dont worry its not the slightest bit confusing, everything is neat and easy to know what is going on!
HootSuite will allow you to auto tweet your latest blog post, arguably one of its most popular features. Every site has an RSS feed, all you do is add this into your HootSuite dashboard and add the profiles you would want the new blog posts adding to. Simple!
HootSuite will also allow you to schedule your tweets well into the future. So if you only have a hour to set out your Tweets for the next week then you can do that quickly and simply. None of this having to log into your Twitter account 2/3 times a day and updating your status, some of us just dont have the time! Especially when your marketing with Twitter.
Overall we think that HootSuite is one of the top Social Media applications for you to be using for your Twitter marketing. Its also free to get started to give you a feeler of how this can benefit you and your business marketing. Click here to have a look at what HootSuite can do for your Twitter marketing.
To help with your Twitter marketing I have started to look into some tools that will be useful for you and your business to use. I shall post these as and when I find them to, I shall be mainly focusing on the free ones! So here is the first one I came across whilst scouring the web today.
TwitWipe is a twitter marketing tool to delete all of your Tweets simply and quickly. You may be wondering why on earth you would want to do that, however there are a lot of people out there that buy sell Twitter accounts, as well as marketing people that may want to start afresh when they win a contract to take on a businesses twitter account.
Most people may just create a new account, this however changes the id (@YourAccountName) and may make some followers who are searching for you, not be able to find the right twitter account. It also means that all your current followers will remain with you and when you get back to Tweeting your new content then they will receive it, and want to receive it!
If its for you then give it a go, Ive heard a few connections I know use it and it does the job. If you’ve used this and have some feedback then please do leave a comment below and let others know what to expect.
Heres some new data from the great Dan Zarrella. If you havent heard of him then maybe its time for some introductions, hes considered the social media scientist due to his research into social media and whats actually going on. He also puts it over in a way that everyone can understand – not just the “tech’s!”
A question you may have when your either starting, refining or continuing with your Twitter marketing is wether or not Twitter is bets suited for conversation or broadcasting. Dan Zarrella has looked into some data regarding which is more effective for marketing on Twitter.
Heres what he posted about it:
“One of the social media questions I’m most interested in is about whether Twitter is best suited for conversation or broadcasting. To many people’s surprise, I generally find myself on the broadcast side, and most of the data I’ve analyzedseems to back me up.
Just yesterday, I started a little informal Twitter poll and found that respondents were pretty evenly split between broadcasting and conversation.
This time, I looked at more than 100k randomly chosen active Twitter accounts and their Tweets. I analyzed the percentage of their Tweets than contain a link as well as the percentage that began with an @. I also measured the percentage of their last 100 Tweets that were ReTweeted.
I found that accounts that had high link-percentages between 60% and 80% had the most ReTweets and accounts with low reply-percentages between 0% and 10% had the most ReTweets.”
If you’re interested in ReTweets, broadcasting lots of interesting content works much better than “engaging in the conversation.”
Marketing on Twitter does involve some legwork sometimes and finding those that are intrested in what your talking about kinda makes sense? Getting out there and meeting your neighbours is somehting we here at Twecrets.com can really reccomend. Maybe you can make some great business connections?
There are a few ways to do this…
- Make use of the “Search box” – type in topics and tags that may be of interest to you and your niche. When Twitter users names show up, check out their profiles, If you like the person then make sure to follow them and maybe send them a DM saying hi.
- Once you have followed some others on Twitter your now able to get access to a massive amount of people that those you follow are following. These are people you liked are following so check out their profiles too as they are more than likely to be of interest to you too.
- Make sure you check out your Facebook profile for those suggesting you to follow them on Twitter.
Twitter has recently been undergoing some new features including a new look, we have decided to put together a few highlights of the new Twitter and its shiny new features.
- New design. Twitter now has a cleaner timeline and a much more detailed pane that instantly adds more impact to individual Tweets while still maintaining the simplicity of the timeline. And, experience infinite scroll — you no longer have to click “more” to view additional Tweets.
- Media. Now, it’s easy to see embedded photos and videos directly on Twitter, thanks to partnerships with DailyBooth, deviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog, and YouTube.
- Related content. When you click a Tweet, the details pane shows additional information related to the author or subject. Depending on the Tweet’s content, you may see: replies, other Tweets by that user, a map of where a geotagged Tweet was sent from, and more.
- Mini profiles. Click a username to see a mini profile without navigating from the page, which provides quick access to account information, including bio and recent Tweets.
